Balenciaga Sues Producers Of 'BDSM Teddy Bear' Pedophilic Ad Campaign

TRAFFICKING

  by Tyler Durden

The fashion house - (which we assume had to have at least signed off on the 'BDSM bear' imagery) - is suing production company North Six, Inc. and set designer Nicholas Des Jardins over the inclusion of documents from a US Supreme Court decision on child porn laws, the NY Post reports.

Balenciaga is bringing the case “to seek redress for extensive damages defendants caused in connection with an advertising campaign Balenciaga hired them to produce,” the Manhattan Supreme Court summons alleges.

Balenciaga claims North Six and Des Jardins included the images of the court docs without its knowledge – which was “malevolent or, at the very least, extraordinarily reckless,” the filing states. -NY Post

"As a result of Defendants’ misconduct, members of the public, including the news media, have falsely and horrifically associated Balenciaga with the repulsive and deeply disturbing subject of the court decision," reads the lawsuit. "Defendants are liable to Balenciaga for all harm resulting from this false association."

So - the BDSM teddy bear photos (plural) that Balenciaga obviously signed off on, meh. But the inclusion of a Supreme Court ruling Easter egg which essentially says that distributing child porn is legal as long as it's not obscene, damaged the company's brand? Sure.

The ad campaign also featured books by Michael Borremans, an artist whose themes include nude children and occult rituals.