Big Food companies are submitting to the will of RFK Jr. and HHS. We're winning.

Companies are doing it.

General Mills announced this week that it will remove artificial colors from its full U.S. retail portfolio by the end of 2027. Before that, by Summer 2026, the company will remove these dyes from US foods and cereals served in K-12 schools.

Interestingly, the company said that "nearly all" of its school-bound products don't have these dyes, and that 85% of its US retail portfolio is also made without the dyes.

Really? Only 85%? This week, the company quietly removed several Cheerios flavors: Honey Nut Cheerios Medley Crunch, Honey Nut Cheerios Minis, and Chocolate Peanut Butter Cheerios.

Did Texas Attorney General Ken Paxton have a hand at pressuring General Mills? He issued a formal investigation into the company's "healthy" cereal claims in May 2025, also reprimanding the company for discontinuing use of dyes in six cereals, only to start using them again two years ago.