On March 28, 2022, Florida Gov. Ron DeSantis signed the Parental Rights in Education bill into law. House Bill 1557, inaccurately branded by liberal opponents as the "Don't Say Gay" bill, prohibits Florida educators from teaching anything about sexual orientation or gender identity to children in Kindergarten through third grade. The law goes further, enabling parents to sue if they believe schools or instructors have violated the law.

A week prior, after facing pressure from LGBTQ communities and staff for his silence, Disney CEO Bob Chapek issued a statement apologizing for not being a "stronger ally" to them, calling the bill "yet another challenge to basic human rights." Chapek then announced Disney would immediately halt all political donations in Florida.

In a March 28 statement, Disney’s corporate office said its new goal was “for this law to be repealed by the legislature or struck down in the courts,” and vowed to support organizations working to make such a thing happen.

Moms for Liberty co-founder Tiffany Justice told Fox News Digital in a March 30 interview she found that to be “striking language” coming from a company with a target audience of children.

“Parents are not going to put up with this nonsense,” Justice told The Epoch Times. “We are watching woke corporations chip away at our parental rights. So we’re not just going to stand out on the street with our ‘Boycott Disney’ signs. We’re going to do what we need to do as parents across the country and make sure we spend our money with companies that align with our values, and sexualizing children is not a value we hold. We do not believe that is an appropriate thing for any adult to be doing.”

Tina Descovich, the group’s other co-founder, said Moms for Liberty’s Florida chapters worked hard for months in support of the Parental Rights in Education bill.

“We are in a war and our moms are going to do what they’re going to do when it comes to organizations and businesses that support the grooming of children,” Descovich told The Epoch Times. “We brought 200 moms to Tallahassee to rally in support of this bill so parents can reclaim their rights in public education in the state of Florida. The bill has now been signed and we think it’s unacceptable that an organization like Disney wants to get involved with destroying the work we’ve been doing.”